PRIVACY POLICY
Last updated: October 2026
1. WHO WE ARE
Atlantic Financials Ltd (“Atlantic Financials”, “we”, “us”) is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 841755). We are a private limited company registered in England and Wales (company number 11359159), with our registered office at Level 1, Devonshire House, One Mayfair Place, London W1J 8AJ, United Kingdom.
We are registered with the Information Commissioner’s Office (ICO) under number ZA530715. Atlantic Financials is the data controller for the personal data described in this policy.
2. SCOPE AND APPLICABLE LAW
This policy explains how we collect, use, share and protect personal data about our clients, prospective clients, business associates and visitors to www.atlanfin.com. It should be read together with any other documents we give you directly, such as our client agreement.
We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. “Personal data” means any information relating to a person who can be identified, directly or indirectly.
3. PERSONAL DATA WE COLLECT
If you are a client or prospective client, we may collect:
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identity details: full name, title, date of birth, nationality, marital status;
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contact details: residential address, email address, telephone numbers;
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identification documents and numbers: passport, driving licence, national insurance number or overseas equivalent, tax reference;
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information needed for “know your client” and anti-money laundering checks: proof of address, previous addresses, source of wealth and source of funds;
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financial information: bank details, investments held with partner institutions, investment objectives, knowledge and experience, and details of transactions we arrange for you;
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records of our communications with you, including recorded calls and electronic communications where the law requires it;
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any other information you give us during our relationship.
If you are a business associate (for example an issuer, partner bank, introducer or service provider), we may collect your name, job title, business contact details and records of our dealings with you.
If you visit our website, your browser may automatically send technical information such as your IP address, device and browser type, and the pages you visit (see section 12).
We do not ask for special category data (for example health, ethnic origin, religious or political beliefs). If you are asked for information, you do not have to provide it, but without it we may not be able to start or continue a business relationship.
4. HOW WE OBTAIN PERSONAL DATA
We obtain personal data:
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directly from you, through forms, agreements, meetings, emails, telephone calls, messages and our website;
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from introducers, financial advisers or other persons authorised to act on your behalf;
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from partner banks, custodians and product issuers in the course of the services we arrange;
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from third-party providers we use for identity verification, anti-money laundering and sanctions checks;
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from public sources such as Companies House or sanctions lists.
5. HOW WE USE YOUR DATA AND OUR LEGAL BASES
We only use personal data when the law allows us to:
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Providing our advisory and order transmission services, and managing your account: performance of a contract.
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Client onboarding, identity verification, anti-money laundering and sanctions checks: legal obligation.
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Recording calls and electronic communications relating to orders, and keeping regulatory records: legal obligation.
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Assessing whether our services and products are suitable for you: legal obligation and performance of a contract.
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Managing our relationships with issuers, partner banks, introducers and suppliers: legitimate interests (running our business).
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Improving our services, keeping our systems secure, handling complaints and legal claims: legitimate interests.
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Sending you marketing communications about our services: consent, or legitimate interests for existing clients (you can object at any time).
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Analytics cookies on our website: consent.
Where we rely on legitimate interests, we have checked that they are not outweighed by your rights. We do not make decisions about you based solely on automated processing.
6. MARKETING AND HOW TO UNSUBSCRIBE
We only send marketing communications where you have agreed to receive them or, for existing clients, about services similar to those you already use. We never sell your personal data or share it with other organisations for their own marketing.
You can stop receiving marketing at any time, free of charge, by replying “unsubscribe” to any of our emails or by writing to info@atlanfin.com. Unsubscribing does not affect service and regulatory communications about your account.
7. WHO WE SHARE YOUR DATA WITH
We only share personal data where it is needed for the purposes in section 5, with:
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partner banks, custodians, product issuers and other institutions involved in carrying out your instructions;
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introducers, financial advisers or other persons you have authorised to act on your behalf;
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service providers who support our business, such as IT, email and data hosting, identity verification and professional advisers, under contracts that require them to keep your data confidential and secure;
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regulators, tax authorities, law enforcement and other public bodies where the law requires it, including the FCA and HMRC.
These recipients may only use your data for the purposes we have agreed with them or that the law requires.
8. INTERNATIONAL TRANSFERS
Some of the institutions and service providers we work with are located outside the UK, for example in Switzerland, Luxembourg or other EU countries. Your personal data may therefore be transferred outside the UK.
Where the destination country is not covered by UK adequacy regulations, we protect the transfer with appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU standard contractual clauses. You can ask us for details of these safeguards using the contact details in section 13.
9. HOW LONG WE KEEP YOUR DATA
We keep personal data for as long as we need it to provide our services. After our relationship ends, we generally keep it for six years to meet our legal and regulatory obligations and to deal with any complaints or claims. We may keep it longer where a regulator, court or other public body requires us to.
When we no longer need personal data, we delete it or anonymise it securely.
10. YOUR RIGHTS
Under data protection law, you have the right to:
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ask whether we hold personal data about you and receive a copy of it;
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have inaccurate or incomplete data corrected;
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have your data erased in certain circumstances;
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restrict how we use your data in certain circumstances;
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receive data you provided to us in a commonly used, machine-readable format, or have it sent to another organisation;
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object to our use of your data based on legitimate interests, and to direct marketing at any time;
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withdraw any consent you have given, without affecting what we did before you withdrew it.
To exercise any of these rights, contact us using the details in section 13. We will respond within one month, free of charge in most cases. We may need to verify your identity first. Some rights do not apply where we must keep data to meet a legal obligation, and if you are a client, using some rights may mean we can no longer provide our services.
If you are unhappy with how we have handled your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
11. SECURITY
We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access. These include access controls, multi-factor authentication on our systems and confidentiality obligations for our staff and service providers. Atlantic Financials does not hold client money or assets: they are held by partner institutions.
12. COOKIES
Our website uses cookies, small text files stored on your device. Strictly necessary cookies make the site work and do not need your consent. We only use other cookies, such as Google Analytics to understand how the site is used, if you accept them through the cookie banner. Where we use Google Analytics, IP anonymisation is enabled.
You can change your choice at any time through the cookie settings on our website or in your browser settings.
13. OTHER WEBSITES, CHANGES TO THIS POLICY AND HOW TO CONTACT US
Other websites. Our website may link to other websites. We are not responsible for their content or their privacy practices, so please read their own privacy policies.
Changes to this policy. We review this policy regularly and may update it. The date at the top shows when it was last changed.
Contact us. For any question about this policy or about how we use your personal data, or to exercise your rights:
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Email: info@atlanfin.com
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Post: Atlantic Financials Ltd, Level 1, Devonshire House, One Mayfair Place, London W1J 8AJ, United Kingdom
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Telephone: +44 20 3205 7175
This policy applies to www.atlanfin.com.